This is a consideration about the article O que nos move para novidades? (What drives us to the newness): like people do, companies do research and analyse before consuming because, after all, they are (legal) persons too.

I don't mean about theirs product consume, but about their 'people consuming': companies consumes our money, time, energy, desires... As we need food for beeing alive, they need our money for the same reason.

We need food, clothes and medicines; but, we need so much of everything they offer to us?

Are you midful about how much are you beeing 'consumed'?